What are the 4 uses and gratifications theory?
The four categories were: (1) Diversion: escape from routine or problems; emotional release; (2) Personal relationships: companionship; social utility; (3) Personal identity: self reference; reality exploration; value reinforces; and (4) Surveillance (forms of information seeking).
What is uses and gratification theory examples?
Examples of Uses and Gratification Theory People choose from their own choices and moods. The needs of the particular person are met through the media used. Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods.
Who found uses and gratification theory?
Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them.
What two theorists talk about uses and gratifications?
Uses and Gratifications theory as developed by Bulmer and Katz suggests that media users play an active role in choosing and using the media. Bulmer and Katz believed that the user seeks out the media source that best fulfils their needs.
What can uses and gratifications theory tell us about social media?
According to Derek Lane “uses and gratification theory suggests that media users play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use.
Why uses and gratification theory describes the use of social media?
The Uses and Gratification theory discusses the effects of the media on people. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. In other words, it can be said that the theory argues what people do with media rather than what media does to people.
Why are uses and gratifications especially important when we are examining MC?
In the mass communication process, uses and gratifications approach puts the function of linking need gratifications and media choice clearly on the side of audience members. It suggests that people’s needs influence what media they would choose, how they use certain media and what gratifications the media give them.
Which of the following questions is asked by the uses and gratifications theory?
rather than ‘what do media do to people?’ uses and gratifications theory is primarily concerned with the following question: what do people do with media? Very heuristic.
What does the uses and gratifications paradigm assume about media audiences quizlet?
It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives.
What are the reasons or gratifications a person can get from watching television and why?
Gratifications found for watching public television, for example, include relaxation, education, communications utility, forgetting, passing time, companionship and entertainment.
What are the five assumptions of uses and gratification theory?
Five Assumptions Media use is motivated and goal-oriented. People always have a reason for consuming media, even if it’s simply habit or entertainment. People select media based on their expectation that it will satisfy specific wants and needs. Media use is driven by individual social and psychological factors.
What is one of the fundamental issues with the uses and gratifications perspective?
Four conceptual problems require resolution if the uses and gratifications approach to mass communication studies is to be maximally productive: a vague conceptual framework; lack of precision in major concepts; a confused explanatory apparatus; and failure to view perception as an active process.